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Photorealistic 3D visualizations were created for a new development project in Erlangen, showing the planned apartment building from two perspectives. The views highlight the garden layout, balcony design, and integrated solar panels, while also illustrating how the building fits into the surrounding neighborhood.Real estate marketing visualization of an apartment building in Erlangen, with a focus on architecture, outdoor areas, and lighting conditions.
Based on precise CAD data, a realistic 3D model of the planned apartment building was created. Two perspectives were visualized: the south-facing side shows the building in clear daylight, while the north-facing side with garages is rendered in a softer, morning light. This provides a complete impression of the building in different lighting conditions.
The surrounding buildings were intentionally shown in an abstracted form to suggest the urban context without drawing attention away from the main subject. The garden layout is clearly visible and, together with the spacious balconies, highlights key aspects of living quality—important features for exposés and online marketing.
The visualizations are tailored specifically to the needs of real estate marketing: architecture, outdoor areas, and technical details like the rooftop solar panels are presented in a compelling, photorealistic style. This enhances project communication and ensures clarity in both online and offline presentations.
